For example, institutions and scientists can share their research on Twitter, Instagram, WeChat, and Weibo in a direct and instantaneous fashion ( Lee and VanDyke, 2015). Compared with the traditional science communication platforms, social media is recognized as a more efficient one for science communicators and audiences due to its advantages of widespread, faster speed, deeper interactivity and visibility ( Lee and VanDyke, 2015 Su et al., 2017 Lee et al., 2018). With social media, science communication practitioners’ work has become increasingly fast-paced-leaving less time for investigation, storytelling and curating what information should be disseminated ( Massarani et al., 2021). For a long time, science organizations and scientists have been delivering knowledge to audiences through science cafes ( Dallas, 2014), science festivals ( Jensen and Buckley, 2014 Boyette and Ramsey, 2019 Nielsen et al., 2019), Web and e-mails ( Duke, 2002), etc. The rise of social media has dramatically transformed the way the audiences engage or interact with science communicators.
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